Minnella Productions, product video producer for Made in Italy brands
Your Italian product, brought to life from your catalog photos by a studio rooted in Italian luxury photography. Product films for your US online store and social channels, with the delivery date in writing in your quote.
- From €1,000excl. VAT
- From photosyou already have
What does a product video producer do for a Made in Italy brand?
We turn your product into short films that make people want it: shape, materials, details, use. Those films live on your product pages and social channels in the US market, for fashion, design, jewelry, food and wine brands. No 2D animation, no software demos.
We start from the catalog and campaign photos you already have, so there is no set to build and no samples to ship. We discard any shot in which the product changes. Every film is reviewed by our creative director before delivery.
Which product films do you need for the US market?
It depends on where you sell the product.
E-commerce
Short clips for product pages and category pages.
- 1:1 and 4:5 formats
- Designed to play without sound
- Color or finish variants, on quote
Social
Vertical videos for Reels, Stories and TikTok.
- 9:16 format
- A hook in the first two seconds
- A series for each collection
Collection launches
A short film for each new collection or product, for your site and newsletter.
- One film per collection
- Horizontal and vertical versions
- Delivery date set around your launch
Pricing starts at €1,000 excl. VAT for a short-format film. For paid ads, see our AI commercials.
Why have an Italian studio film your Italian product?
Because an Italian-made product sells on its light, its materials and the style that surrounds it, the things our studio has worked with since 2009, in the luxury photography of Studio Minnella. A US studio can film your product. It can't give it an Italian eye.
The film keeps the product exactly as it is in your photos, ready for American shoppers: on-screen text in English (included) and formats for US platforms.
What does a product film directed by Minnella Productions look like?
The product keeps the light and materials of the catalog photos. Below are some films from our portfolio, on the Minnella Productions YouTube channel.
Who is behind your product films?
Minnella Productions was founded by Andrea Minnella, whose Studio Minnella has worked in luxury photography since 2009, for historic residences, hotels and luxury homes in Italy and the United States.
We frame each product with the same eye we bring to luxury interiors. We direct from Florence, work with your team online and deliver files ready for your US channels. More about Andrea
Andrea Minnella, founder and creative director
What can you use the product films for?
Your photos stay yours. You get a perpetual license to use each film on your own channels, with licensed music, and we may show it in our portfolio unless you ask for an NDA. Two rounds of revisions are included per project. You pay 50% on storyboard approval and the balance on delivery, in euros. All of it is set out in writing in your quote.
You receive the quote before we start, so you know where each film can run.
Want to see your product in motion?
Send us a link to your catalog photos. We'll reply within one business day with a proposal and timing.
Price and timing in writing before we start.