An AI video agency for brands, with every commercial directed by Minnella Productions
Commercials built from your real product photos, so the product on screen is exactly what you sell. 15- and 30-second ads for social and paid media.
- From €1,000excl. VAT
- 10 secondsof your film free of charge, before you pay
What's the difference between a directed AI commercial and a video generated from a prompt?
A video generated from a prompt makes the product up: shape, label and colors can change. A directed commercial starts from your real photos, so the product on screen is exactly what you sell.
AI animates the shots we select. Our direction decides framing, light and editing, and discards any shot in which the product changes. Every commercial is reviewed by our creative director before delivery.
What does an AI commercial directed by Minnella Productions look like?
It keeps the materials and colors of your original photos, now in motion. Below are some films from our portfolio, on the Minnella Productions YouTube channel.
Which AI commercials can you order?
Two lengths, 15 and 30 seconds, plus variants for teams that test their ads.
15-second ad
For Reels, Stories and short ads.
- 9:16 format
- One key product scene
- Cut for Meta ads
30-second ad
For YouTube, your website and Google campaigns.
- 16:9 format
- The full product story
- Cut for Google Ads
Variants to test
Several versions of the same ad, to find out which one performs best in your campaigns.
- Different openings
- Different copy and calls to action
- 1:1 format for feeds
Pricing starts at €1,000 excl. VAT for a 15-second ad and €4,000 excl. VAT for a 30-second ad.
Is Minnella an AI video agency or a tool?
An AI video agency: every commercial is directed by our studio, founded by Italian luxury photographer Andrea Minnella. It isn't a self-serve tool or a platform.
It's for brands with professional product photography that want commercials in days, without a set and without losing control of how the product looks. It suits products that sell on materials and light: luxury goods, fashion, jewelry, food and beverage, design.
What do brands ask before ordering an AI commercial?
Does an AI commercial look fake?
Not when it starts from real photos and has a director. We only use camera moves a still photo can carry convincingly and discard anything that doesn't look real. Every commercial is reviewed by our creative director before delivery.
Will the product in the ad look exactly like the real thing?
The ad starts only from your photos, and we discard any shot in which shape, colors or label change. Every commercial is reviewed by our creative director before delivery. A prompt-based generator rebuilds the product from scratch instead.
Which photos do you need?
Professional high-resolution product photos: catalog shots, packshots, campaign images, at least 3,000 pixels on the long side. For a test, 10 photos are enough, and we show you the first 10 seconds of the ad free of charge, before you pay anything.
How much does it cost compared to an AI video app?
More than a free app, because every ad is directed, and less than a production with a set and a crew. Pricing starts at €1,000 excl. VAT for a 15-second ad and €4,000 excl. VAT for a 30-second ad.
How quickly will I get my ad?
7 business days from storyboard approval. The extra time compared to an app goes into direction and review.
You're based in Italy. Do you work with US brands?
Yes. You share the photos online, and we deliver the ad online, in the formats US platforms use. Calls can be scheduled until 7 pm Italian time, which covers the US East Coast morning.
What can we use the commercial for?
Your photos stay yours. You get a perpetual license to use the ad on your own channels, with licensed music, and we may show it in our portfolio unless you ask for an NDA. Two rounds of revisions are included per project. You pay 50% on storyboard approval and the balance on delivery, in euros. All of it is set out in writing in your quote.
Want to see your product in a commercial?
Send us a link to your product photos. We'll reply within one business day with a proposal and timing.
Price and timing in writing before we start.